We are a
brand strategy studio
We help people
within their business
to drive growth
for their brands
We collide diverse sources of insight to create a simple, powerful story, and then make it live.
We identify platforms of growth, with a clear map of where to go and how to get there.
We bring together the right people, stimulus and creativity to craft breakthrough ideas.
We engage and influence internal audiences through multimedia storytelling.
Informal evening events that bring people from a range of client and expert backgrounds together to share and discuss ideas and challenges.Find out more
A community of experts from diverse backgrounds who collaborate to spark new and unexpected ideas.Find out more
Our specialist team dedicated to developing innovative new insight methodologies that unlock the potential of new information sources.Find out more
As part of our new thought leadership theme, we are looking at how fundamental shifts in technology, culture and the channel…Share
This week we’re delighted to kick-off our new thought-leadership theme: Retail Reinvented. Much has been written about the…Share
Decades ago, marketers made a critical change in focus from demographics, such as age or location, to psychographics when…Share
There is a transformational shift taking place in the experiential economy. Today’s status-seeking consumers are not only moving…Share
In the latest installment of our examination of the New Luxury, we take a look at the backlash to traditional forms of luxury as…Share
Is digital going to be the demise of luxury? Or will it fuel its future? For some brands it will be the former, for others the…Share
This week we kick off our new thought-leadership theme: The New Luxury. Our CEO Conrad Persons explores the way luxury has…Share
An expert on China as a consultant, researcher, analyst, editor and journalist, Matthew Plowright brings us his views on how the…Share
A life-coach that specialises in twenty-somethings, Sam Jones brings us his views on how brands can truly connect with this much…Share
Our co-founder Conrad Persons takes a look at the Black Friday phenomenon and gives his recommendations as to how brands can…Share
An expert in performance having worked with premiership footballers and other elite sportsmen, Gary brings us his take on how…Share
The latest instalment of our expert blog series comes from self-esteem expert, coach, educator and author Susyn Reeve who brings…Share
Mental health expert Marco Martinez brings us his views on how brands need to change their attitudes.Share
The latest instalment of our expert blog series comes from parenting journalist Liat Hughes Joshi who brings us her views on why…Share
Dr Nadine Cameron, a wellbeing consultant, meditation teacher, academic, writer and faculty member of The School of Life gives…Share
Professor of Consumer Psychology and Innovation James Intriligator gives us his view on Byron Sharp's popular book How Brands…Share
Invention is often perceived as stemming from a ‘Eureka’ moment, the result of a moment of insight, or as an idea that has…Share
Brands should stop pigeonholing and start co-creating with millennialsShare
As soon as I saw the dress it was obvious. White and gold right? But other people are saying the dress is blue and black. And…Share
The role of product truths in understanding loyaltyShare
Seven kinds of love and what this means for brandsShare
Kate Jones writes in Marketing Magazine about the Co-op initiative to open up its strategy to the public.Share
Kate Jones writes in Marketing Magazine about the winners and losers over the Christmas period.Share
Kate Jones writes in Marketing Magazine on the recent round of results in the retail sector. "Make that emotional connection,…Share
It’s not that we think that you should resign right now, or change careers at all for that matter.
5 simple ways of making insight the lead catalyst for change in your business.
It’s not that we don’t value consumer research; in fact it’s just the opposite. We prize it so highly we don’t like to see it go to waste.