Our clients are some of the world’s biggest global brands

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We work on the ground across every continent


Our multi-disciplinary team of insight, brand, creative and digital design experts work together to solve the toughest brand challenges

Meet tHe Team

  • Collaboration is at the heart of our studio philosophy

    Collaboration is at the heart of our studio philosophy

  • Collaboration is at the heart of our studio philosophy

    Collaboration is at the heart of our studio philosophy

Informal evening events that bring people from a range of client and expert backgrounds together to share and discuss ideas and challenges.

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A community of experts from diverse backgrounds who collaborate to spark new and unexpected ideas.

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Our specialist team dedicated to developing innovative new insight methodologies that unlock the potential of new information sources.

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Latest From our Blog

  • In an ‘Always On’ Landscape, Context is King

    As part of our new thought leadership theme, we are looking at how fundamental shifts in technology, culture and the channel…

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  • Retail Reinvented: uncovering the future that’s already happening today

    This week we’re delighted to kick-off our new thought-leadership theme: Retail Reinvented. Much has been written about the…

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  • Gender Fluidity: An Imminent New Reality

    Decades ago, marketers made a critical change in focus from demographics, such as age or location, to psychographics when…

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  • The Mash Expert Blog series: The New Luxury Consumer’s Quest for Self-Actualisation

    There is a transformational shift taking place in the experiential economy. Today’s status-seeking consumers are not only moving…

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  • The Mash Expert Blog series: For every movement, a backlash - welcome to Anti-Luxury 

    In the latest installment of our examination of the New Luxury, we take a look at the backlash to traditional forms of luxury as…

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  • The Mash Expert Blog Series: Luxury meets Digital

    Is digital going to be the demise of luxury? Or will it fuel its future? For some brands it will be the former, for others the…

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  • The Mash Expert Blog Series: Luxury 2.0 – The Changes You Can’t Afford to Miss

    This week we kick off our new thought-leadership theme: The New Luxury. Our CEO Conrad Persons explores the way luxury has…

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  • The Mash Expert Blog Series: Matthew Plowright on how 'Western brands are losing their advantage in China'

    An expert on China as a consultant, researcher, analyst, editor and journalist, Matthew Plowright brings us his views on how the…

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  • A Spoonful of Sugar? How will the ‘medicine’ of sugary drinks tax go down with soft drinks brands?

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  • The Mash Expert Blog Series: Sam Jones on 'Millennials: the disconnected generation'

    A life-coach that specialises in twenty-somethings, Sam Jones brings us his views on how brands can truly connect with this much…

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  • Black Friday: for brands, it’s a marathon, not a sprint

    Our co-founder Conrad Persons takes a look at the Black Friday phenomenon and gives his recommendations as to how brands can…

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  • The Mash Expert Blog Series: Gary Leboff on Synaptic Branding and the Power of Association

    An expert in performance having worked with premiership footballers and other elite sportsmen, Gary brings us his take on how…

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  • The Mash Expert Blog Series: Susyn Reeve on 'Tap Your Market: Boost Their Self-Esteem'

    The latest instalment of our expert blog series comes from self-esteem expert, coach, educator and author Susyn Reeve who brings…

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  • The Mash Expert Blog Series: Marco Martinez on 'Brands – Are You Doing People’s Heads In?'

    Mental health expert Marco Martinez brings us his views on how brands need to change their attitudes.

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  • The Mash Expert Blog Series: Dads go to Iceland too

    The latest instalment of our expert blog series comes from parenting journalist Liat Hughes Joshi who brings us her views on why…

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  • The Mash Expert Blog Series: Dr Nadine Cameron on how brands can tap into the new wellbeing

    Dr Nadine Cameron, a wellbeing consultant, meditation teacher, academic, writer and faculty member of The School of Life gives…

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  • The Mash Expert Blog Series: James Intriligator on how brands grow

    Professor of Consumer Psychology and Innovation James Intriligator gives us his view on Byron Sharp's popular book How Brands…

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  • The Mash Expert Blog Series: Mark Champkins on Sparking Creativity

    Invention is often perceived as stemming from a ‘Eureka’ moment, the result of a moment of insight, or as an idea that has…

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  • Talking About My Generation

    Brands should stop pigeonholing and start co-creating with millennials

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  • WHITE AND GOLD OR BLUE AND BLACK? OR MAYBE IT'S BOTH

    As soon as I saw the dress it was obvious. White and gold right? But other people are saying the dress is blue and black. And…

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  • Mostly it’s the f****** ribs

    The role of product truths in understanding loyalty

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  • What kind of love are you looking for?

    Seven kinds of love and what this means for brands

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  • Does the co-op really care about what the public thinks - or is it just a PR stunt?

    Kate Jones writes in Marketing Magazine about the Co-op initiative to open up its strategy to the public.

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  • HOW MARKETING TRIUMPHS AND FAILURES DEFINED THE CHRISTMAS RETAIL BATTLE

    Kate Jones writes in Marketing Magazine about the winners and losers over the Christmas period.

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  • Tesco must learn the difference between value and price

    Kate Jones writes in Marketing Magazine on the recent round of results in the retail sector. "Make that emotional connection,…

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OUR LATEST ARTICLES

  • Quit your insight job

    It’s not that we think that you should resign right now, or change careers at all for that matter.

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  • Stop Looking for Insights

    5 simple ways of making insight the lead catalyst for change in your business.

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  • Do Less Consumer Research

    It’s not that we don’t value consumer research; in fact it’s just the opposite. We prize it so highly we don’t like to see it go to waste.

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